| Give your visitors what they want. The reason people visit a product or service web site is because they want information. They may want detailed product information, or theymay want precise information about your services before they contact you. The easier you can make it for your visitors to buy from you, the less chance they will surf to your competitors. Detailed product descriptions are a powerful means of differentiation and require little incremental work. Re-write your website copy with well researched keyword phrases in mind. Instead of adding more content without thought to the search engines,make all your textual content keyword rich. Keep your ego out of the way. Do you really care that your competitor enjoys the latest bells and whistles on their web page? Although their site may look like visual nirvana,that doesn't mean that it's converting customers. Remember, you are designing your web site for your user's experience --- not your own. |